whoami

About Total Design

We're a Belgrade-based SEO & AI marketing studio that helps brands get found — by search engines, and increasingly, by AI models too.

Who's Behind It

One person, one focus: getting you found.

Total Design isn't a faceless agency. It's built around one specialist who does the strategy, the writing and the technical work himself.

Predrag Petrović — Author and Owner of the Agency, LLMO Expert

Author & Owner of the Agency

Predrag Petrović LLMO Expert

Predrag founded Total Design to help businesses in Serbia and the wider EMEA region become visible where search is actually happening today — traditional search engines and, increasingly, AI assistants like ChatGPT, Claude, Gemini and Perplexity.

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SEO, done properly

Technical audits, on-page and off-page optimization, and content that's built to rank — not shortcuts that expire.

Early on AI discoverability

One of the first in the region actively working on LLMO — optimizing brand content so AI models understand and cite it correctly.

Hands-on, not templated

Every strategy is built around the specific site and business — not a recycled checklist applied to everyone.

Plain language, real numbers

Clients get straight answers about what's working, what isn't, and why — without inflated reports or jargon.

Services

What we do

Five focused disciplines, all pointed at the same goal: being found by the right person — or the right model — at the right moment.

01

SEO Optimization

Technical audits, on-page and off-page work, site speed and mobile-friendliness — the fundamentals done right.

02

AI Marketing & LLMO

Optimizing content and structure so AI models like ChatGPT, Claude and Gemini find, understand and cite your brand accurately.

03

Prompt Design

Structuring content and prompts so AI assistants describe your products and services the way you actually want them described.

04

Video SEO

Optimizing video content for YouTube, Vimeo and TikTok, including voice-search-friendly structuring.

05

Web Design

Fast, mobile-first websites built with SEO and AI-readability in mind from day one — not bolted on afterward.

Process

How we work

No black boxes. Every engagement follows the same clear sequence.

Audit

We look at where your site stands today — technically, in search, and increasingly, in AI answers.

Strategy

A plan built around your specific business, market and goals — not a generic package.

Execution

Technical fixes, content, structured data, and — where it fits — an llms.txt file and AI-facing content.

Reporting & Iteration

Clear, honest numbers on what changed — and what we adjust next.

Principles

What we won't compromise on

A short list, but we mean all of it.